“I’ve never changed my tune on him, I’ve never changed my mind,” was Dana White’s straight answer to the question.

But.

Listen to the rest of the interview and you’ll see the difference in melody now that he’s “climbing in bed with him.”

It was just last year when Dana White led the pack of those who were so critical of Kevin “Kimbo Slice” Fergusson. He called Kimbo a “joke,” a “bum,” “he sucks,” and all sorts of unimaginable demeaning description of the YouTube street-brawling sensation. We also remember White saying Kimbo Slice “will be murdered if he fought in the UFC.”

Now that Kimbo Slice is going to fight to join the UFC via season ten of the Ultimate Fighter, listen to the interview…

“I know he’s a fighter. I know Kimbo is a fighter. The guy fights… he fights. You know, we see him fight in the streets. He’s had professional mixed martial arts fights.” This sounds like someone pitching for Kimbo. Perhaps as a measure, White adds, “Is he a mixed martial artist? We’re gonna find out.”

Here’s more…

“I respect him for coming in and doing the Ultimate Fighter. I respect him, you know. And I did talk a lot of sh@t about him, and he’s here to prove himself.”

“That’s one of the things I respect about him is that he’s honestly…legitimately trying to get into mixed martial arts and trying to get into the big show.” Now, that’s a lot of “respect” as a word coming out of Dana’s mouth talking about Kimbo. How time flies! He even talked about the guy getting some offers in boxing and, not unlike a concerned friend, he said there’s no money in boxing unless you fight a Mayweather or a Pacquiao. Then he proceeded in praising Kimbo Slice’s manager for really taking good care of him.

All in all, we sense a sweeter tune…a love song, in fact, coming from Dana White as regards to Kimbo Slice. In fairness to the guy who made UFC MMA’s biggest outfit, he can easily say he didn’t change his tune. In fact, he reminded us of what he said before, “The only way this guy will ever get to the UFC is through the Ultimate Fighter.”

Interestingly, Dana White and the Fertitta brothers have been griping about the lackluster treatment the so-called “real media” (White’s terminology) gives to mixed martial arts. This gives us the feeling that the UFC triumvirate is revving up their efforts at marketing the sport to a wider audience base. What better way to do this than to have the name that earned the highest rating in the history of MMA television – Kimbo Slice.

The fact that The Ultimate Fighter’s format was changed– from requiring wannabe TUF fighter to win a qualifying fight – to simply handpicking the 16 contestants, speaks so much about what Dana White and company want.

This also makes it difficult for us not to think that Kimbo would linger longer in the show by not having him fight early on. Why risk eliminating Kimbo Slice so soon? Just having this hulk do his reality drama without the fight, would be enough to keep the ratings sky high – this will not be a very bad idea.

However, what if Kimbo proves to still possess his crowd-drawing powers, would TUF or UFC fake a Kimbo Slice win so he could join the ranks of UFC gladiators to further boost UFC’s popularity?

How would the fans react to a Kimbo Slice win? Would they cry “fake”? Would it backfire? We see a lot of questions arising from this change of tune. The more reason for us to watch TUF 10.

Dana White, I see what you did there!